How we work
How we are paid
Written plainly, because a site that publishes other people's fees should be willing to publish its own arrangements.
Two sources of money
Advertising. Display advertising through Google AdSense. Ads are labelled, kept visually separate from editorial, and never placed on the cost estimator or on the pages that explain how we work. Advertisers get no say in what we publish and no advance sight of it.
Service provider payments. When a reader asks for a quote or opens an account through a link on this site, some providers pay us. That is how the research gets funded. The payment is made by the provider, never by you, and the price you are quoted is the same as if you had gone direct.
Who currently pays us
None. No service provider arrangement is live on this site yet, and no page currently carries a paid link. When that changes, every arrangement will be listed here by name, and each page carrying one will say so in the same block as the link.
What the money does not buy
- It does not decide who we name. We name the providers a family actually needs to know about, including ones that pay us nothing. Several of the largest names in international moving and pet relocation run no partner programme at all, and we still name them where they are relevant.
- It does not change a verdict. Where a provider that pays us will not publish its prices, we say so on the page. Where a cheaper route exists that pays us nothing, such as a state school place or a subsidised international stream, that is the route we lead with.
- It does not buy a ranking. We do not publish pay-to-play comparisons, and we do not sell placement inside one.
Why we do not call ourselves independent
Because we take money, and a site funded by advertising and referrals is not independent in any meaningful sense of the word. The honest claim is narrower and more useful: every figure we publish is traced to the authority that issues it, dated, and linked, so you never have to take our word for anything. That is checkable. Independence, as usually claimed, is not.
Your data
We never pass your name, email address or saved estimate to a provider unless you submit a form asking us to. Following a paid link takes you to the provider's own site under its own privacy policy. See the privacy policy.